The trading volume of rural E-commerce platform under Agriculture Bank of China (ABC; 01288.HK; 601288.SH) in central China’s Hubei Province has exceeded 10 billion yuan [~US$1.56 billion], according to ABC’s Hubei Branch. The rural E-commerce platform called “E Nongguanjia” was promoted by ABC in 14 provinces and municipalities in China this year, which could provide various services like E-commerce and convenient payment for producers, wholesalers, retailers and farmers in rural production and circulation field…Full Article: Xinhua Finance Nov 2015

Key Point

  • E Nongguanjia operates in 69 counties of Hubei, central China, and includes ~2,500 “upstream merchants” (e.g. buyers) and ~50,000 “downstream merchants” (e.g. farmers/producers).

ChinaAg Comments

  • In November 2015, China launched, a national agricultural e-commerce platform. sells a variety of agricultural goods including rice, meat, eggs, seafood, vegetables, fruits, packaged foods, beverages, as well as agricultural inputs such as seeds, pesticides, fertilizers, saplings, and agricultural machinery.
  • Nongguanjia, aka Beijing Agricultural Science and Technology Co., Ltd., is headquartered in Beijing and is an agricultural e-commerce site that links producers and buyers.  Nongguanjia also manages loans and agricultural inputs. The company has branches Heilongjiang, Jilin, Inner Mongolia, Shandong, Henan, and other provinces.

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