Tyson Food Inc, the world’s largest supplier of poultry, beef and pork products, plans to spend at least 100 million yuan ($16 million) on promoting its brand in China next year. Bill Mayer, vice-president and general manager of Tyson China, said the 80-year-old company views the market as offering “phenomenal” potential. In July, Tyson revealed that 22 new frozen-food items had been specially designed for the Chinese consumer…Full Article: China Daily Nov 2015

Key Points

  • Tyson Foods stated they will seek to market their products via the e-commerce site Yihaodian. Additionally, the company stated it will continue to use third party refrigerated transportation companies when shipping its products within China.
  • In 2001, Tyson Foods entered the Chinese market. The company, as of 2015, has three factories located in Nantong (near Shanghai), Rizhao (Shandong province), and Zhucheng (Shandong province).

ChinaAg Comments

  • In February 2013, China announced they wanted third party verification that US pork imports did not contain ractopamine. These new checks curtailed pork imports from Tysons Foods.
  • Founded in 2008 and headquartered in Shanghai, Yihaodian is an e-commerce grocery website that has expanded to include household appliance and clothing. As of 2014, the company served more than 100 Chinese cities (1-2 day delivery service). Also in 2014, Wal-mart stated it would seek to sell its products via Yihaodian.

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