A court in Beijing has agreed to hear an unfair competition lawsuit launched by e-commerce firm JD.com against Tmall.com. JD.com is accusing Tmall of exaggeration on some of its outdoor and newspaper ads in September that promised same-day delivery in Beijing. JD.com says only people living in certain parts of the city are eligible to get the service, and only on items ordered before a certain time of the day…Full Article: ECNS.cn Nov 2015

Key Point

  • JD.com has accused Alibaba of “forcing merchants” to exclusively sell/distribute products from a single e-commerce site for promotional marketing/activities.

ChinaAg Comments

  • In 2015, the Chinese e-commerce company, JD.com Inc, plans to start marketing food products on their site.
  • In August 2015, JD.com purchased a 10% stake in Yonghui Superstores. Established in 2001 and headquartered in Fuzhou, Fujian Province, Yonghui operates 460 medium-sized supermarkets all over China (as of 2015). During the same month, Pepsi announced it would market a new dairy drink, Quaker High Fiber Oats Dairy, via JD.com, a Chinese e-commerce site. It was Pepsi’s first instance of launching a new product exclusively on an e-commerce site not based in the USA.
  • In 2013, Alibaba, the Hangzhou-based e-commerce business, stated that sales for its agricultural goods grew by 195% year-on-year. Its best performers in this category were fruit, vegetables, and seafood.

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