Moms in Australia were outraged as the ongoing Singles Day shopping festival increased bulk buying of baby formula in the country, according to the Sydney Morning Herald. A popular baby food producer Bellamy’s Organic said the annual Chinese online sales event, which falls on November 11, has triggered more bulk buying of its products and worsened the shortage in the Australian market…Full Article: ECNS.cn Nov 2015 Key Point
- Chinese consumers prefer foreign infant formula products owing to its perceived higher quality.
- Singles’ Day (aka Guanggun Jie) is celebrated on 11 November and is a major shopping holiday within China.
- In March 2013, Hong Kong initiated limits on exporting infant formula across the border into mainland China. The new limits only allowed an individual (≥16 years old) to export two cans (~1.8 kg) of baby formula before fines are levied.
- In May 2009, an individual by the name of Jiang Xinhua purchased Sanlu’s trademarks (e.g. logos and designs) for ~US$1.2 million
- In 2008, approximately 300,000 Chinese babies fell ill, with 6 dying as a result of consuming milk that was adulterated with melamine to boost its protein content. The primary culprit, the Hebei-based Sanlu Group, was bankrupt by the end of 2008 and its top executives were imprisoned while two were simply sentenced to death. Though Sanlu was found the most culpable, over 20 dairy companies were discovered to have melamine-tainted products.