Havana Club, a Cuban rum brand mostly sold in Europe, is now entering the Chinese market, said an executive of the rum company on Saturday [7 November 2015]. “China is a rapidly expanding market, making it very interesting to us,” said Sergio Valdes, business development director of Havana Club International, told Xinhua at the 33rd Havana International Fair. And the company is taking a specific set of actions targeting the Chinese market, Valdes said…Full Article: The Global Times Nov 2015

Key Point

  • It is planned that the rum will be sold in China via La Casa del Habano, a chain store that sells Cuban cigars and other products within China.

ChinaAg Comments

  • In November 2015, Air China announced it would launch direct flights between Beijing and Havana in late December 2015.
  • In September 2015, China’s YTO Group donated more than 580 tractors to Cuba. The tractor agreement was signed between China’s YTO Group and Cuba’s TecnoImport. The most powerful tractors (160 horsepower) will be used to harvest sugar, while less powerful tractors (65 to 90 horsepower) will be used to aid farmers and field laborers.
  • In July 2014, President Xi Jinping paid his first-ever state visit to Cuba and 29 cooperation agreements were subsequently signed. Regarding agricultural cooperation, China and Cuba agreed to build a pilot agricultural park in Cuba (Chinese to provide training). In addition, both sides agreed to research and develop the Moringa tree, a tree with high nutritional content that is grown in both Cuba and southwestern China.

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