It is one of the largest food companies in the world with about $33 billion in sales, but one that has always managed to stay under the radar. Despite the low profile, most of Mars, Inc’s brands are household names, be it the Mars or M&M’s chocolate, Wrigley’s gum or its range of petcare products. Mars goes far on a sweet mission. Grant Reid, the president and CEO of Mars, Inc, believes that China is still the sweet spot in the company’s long-term plans, despite the slowing economy…Full Article: China Daily Nov 2015

Key Points

  • In September 2015, Mars Inc. invested US$15 million in the construction of a global food safety center in Beijing.
  • We have been in China for a few decades and we have got 13,000 associates. We also have seven state-of-the-art factories. Rather, we have deep roots in China.

ChinaAg Comment

  • In 2011, America’s Mars (via its Dove brand chocolate) had a 40% market share in mainland China. Following Mars was Nestle with an 11% share and Italy’s Ferrero Rocher with 9% share. In the rear of the pack were Cadbury and Hershey’s.

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