China launched a national e-commerce platform on Thursday [5 November 2015] to serve rural areas through supply and sales of agricultural products. Set up by All China Federation of Supply and Marketing Cooperatives,, aims to match supply and demand of daily consumer products, agricultural production materials and produce via online to offline cooperation…Full Article: China Daily Nov 2015

Key Point

  • According to the Chairman of China Co-op E-commerce Ltd, the e-commerce platform will permit customers/distributors to trade online, utilize online payment, facilitate logistics, and verify quality certification.

ChinaAg Comments

  • sells a variety of agricultural goods including rice, meat, eggs, seafood, vegetables, fruits, packaged foods, beverages, as well as agricultural inputs such as seeds, pesticides, fertilizers, saplings, and agricultural machinery.
  • In 2017, COFCO’s Womai e-commerce food website hopes to launch an initial public offering (i.e. listed on a stock exchange).

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