The first japonica rice product from Sino-Singapore Jilin Food Zone (SSJFZ) will enter into Singapore market at the end of 2015. For the pilot launch, 60 tons of rice will be available at all NTUC Fairprice Xtra hypermarkets and Fairprice Finest supermarkets in 2.5 kg and 5 kg packages, according to Sino-Singapore Jilin Food Zone Development and Management Co., Ltd. (JVMC), a joint venture between Singbridge and Jilin City in northeast China. The news was announced at the Sino-Singapore Jilin Food Zone Seminar jointly hosted by Singbridge and Jilin City government on Thursday [29 October 2015]…Full Article: The Global Times Oct 2015

Key Point

  • The SSJFZ-branded japonica rice is produced from a high-yield and high-quality variety that is cultivated in temperate climate zones.

ChinaAg Comments

  • From January to September 2015, Jilin province exported 33,711 MTs of rice valued at US$27.6 million.
  • In 2014, Jilin province exported 88,010 MTs of rice valued at US$62.6 million.

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