Chinese premium white liquor maker Sichuan Swellfun Co Ltd is poised to tap into the booming e-commerce market by working with online liquor sales platform, and launching an exclusive product to be sold on the website. Named Shangpin and priced 398 yuan, the new product is a supplement to its core portfolio, generally sold above 400 yuan, the company said on Tuesday in Shanghai…Full Article: China Daily Oct 2015

Key Points

  • Founded in 2009 and headquartered in Beijing, is China’s first e-commerce alcohol retailer. Baijiu or “white liquor” account for approximately 60% of its sales. In 2014, the website had CNY 200 million (~US$32.5 million) in sales.

ChinaAg Comment

  • Headquartered in Chengdu, Sichuan province, Sichuan Swellfun Co., Ltd. is a distiller and distributor of high-end liquors, including baijiu and Shanghai white vodka. One of China’s oldest distillers, the company was initially established in 1408 and has been listed on the Shanghai Stock Exchange since 2000.

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