PepsiCo Inc confirmed on Tuesday [13 October 2015] that it is working with a licensing partner to market a line of mobile phones and accessories to customers in the Chinese mainland in the next few months. According to an e-mail sent to the Global Times, the food and beverage company said “available in China only, this effort is similar to recent globally licensed Pepsi products, which include apparel and accessories.”…Full Article: ECNS.cn Oct 2015

Key Point

  • The smartphone will reportedly be called the “Pepsi P1”.

ChinaAg Comment

  • In August 2015, Pepsi announced it would market a new dairy drink via JD.com, a Chinese e-commerce site. It was Pepsi’s first instance of launching a new product exclusively on an e-commerce site not based in the USA.

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