China’s top liquor brand, widely reported to have been sampled by Russian presidents Boris Yeltsin and Vladimir Putin on their visits to the country, is about to make its debut in Russia. Moutai, produced by Guizhou-based Kweichow Moutai Co, will be sold in stores there for the first time, priced at around 900 yuan ($142) a bottle, the company said in Moscow on Monday [12 October 2015]. The product is a high-proof fermented spirit made from sorghum and other grains, and one of a group of drinks collectively known as baijiu in China…Full Article: ECNS.cn Oct 2015

Key Point

  • Kweichow Moutai Co plans to market their liquor to Russia’s wealthy and high-end consumers.

ChinaAg Comment

  • Kweichow Moutai Company: Established in 1999 in Guizhou province (southwestern China), Kweichow Moutai is a state-owned enterprise in China, specializing in the production and sales of Maotai liquor, together with the production and sale of beverage, food and packaging material, and development of anti-counterfeiting technology.

Kweichow Moutai (SHA:600519), 5 years

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