In a move to boost sales, leading alcoholic beverage businesses are targeting the women’s market in China, report Wang Zhuoqiong in Beijing and Yang Jun in Guiyang. Sandy Xia enjoys a glass of wine when having lunch with friends. In the evening, she has the occasional beer and one or two cocktails at the weekend. With a busy business schedule, the 32-year-old marketing manager at a logistics company in Beijing is constantly on the go. “Having a healthy portion of alcohol helps me relax. I enjoy having a drink when I mix with friends, and we often talk about various wines and spirits,” she said…Full Article: China Daily Oct 2015

Key Point

  • According to an international market research firm, within China, wine is favored by 77% of women and 66% of men. Champagne is favored by 37% of women and 30% of men. Cocktails are favored by 33% of women and 26% of men.

ChinaAg Comment

  • Chinese 2012 wine sales totaled US$11 billion, a 20% increase from the previous year. Red wine was the dominant variety, with an estimated 85% market share. White wine consumption is modest and is showing signs of growth, particularly among women. Rosé wine consumption is minimal and is not considered a growth market.

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