Ferrero International SA, the world’s third-largest chocolate maker, expects to create 500 to 700 jobs next year in Hangzhou after launching its first East Asian factory, the biggest investment ever, in the capital of Zhejiang province. Giovanni Ferrero, the family-owned company’s chief executive, said China now represents one of the world’s most promising markets for chocolate. The new plant, its 21st worldwide, he said, would allow it to deliver fresher products to Chinese and other Asian consumers…Full Article: ECNS.cn Oct 2015

Key Points

  • Ferrero International will invest US$300 million to construct the Hangzhou factory. The factory will produce Nutella and Kinder Surprise brands.
  • As of 2015, Ferrero reportedly had a 24% share of China’s confectionary market. Additionally, Chinese chocolate consumption totals 40 to 70 grams per capita.

ChinaAg Comment

  • In 2011, America’s Mars (via its Dove brand chocolate) had a 40% market share in mainland China. Following Mars was Nestle with an 11% share and Italy’s Ferrero Rocher with 9% share. In the rear of the pack were Cadbury and Hershey’s.

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