Jinchuan county in Sichuan province put on a major pear promotion in Beijing, on Sept 29, after selecting a few chosen shops just as its pears are being picked this golden autumn season, with help from Beijing’s Farmers’Daily and Shenzhou Magazine and the Agriculture Ministry’s farm produce development center. The county is widely known for its pears and their ability to withstand the cold and their medicinal effect especially in reducing coughing and phlegm and it has planted thousands of pear trees over the years, resulting in the world’s biggest national, high-altitude pear plantation, according to the organizers…Full Article: ECNS.cn Sept 2015

Key Point

  • The pear promotion in Beijing was designed to increase the fruits popularity in mid-size to large urban centers.

ChinaAg Comment

  • In 2013, China produced 17.3 million MTs of pears. The top producers were Hebei at 4.45 million MTs (~26% of total output) and Liaoning at 1.6 million MTs (~10%). Sichuan accounted for 962,939 MTs or 6% of China’s total pear output.

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