German retailer Metro Group AG said on Tuesday [8 September 2015] that it plans to open a store in Tmall, the business-to-consumer platform of Alibaba Group Holding Ltd, to attract more shoppers. Metro is launching its official flagship store on the Alibaba Tmall International platform and will offer a wide range of German products, according to a statement from Metro. The online shop will also sell products from Metro’s private labels and include supplier brands from Germany. In the first phase, more than 100 categories of products like dairy, canned foods, coffee and chocolate from Metro Cash & Carry Germany as well as cosmetics from Real will be offered for sale…Full Article: ECNS.cn Sept 2015

Key Point

  • As of 2015, Metro had 81 wholesale stores in China spread across 56 cities.

ChinaAg Comment

  • In January 2013, Metro opened its 64th store in China in Qingdao, Shandong province.

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