E-commerce giant Alibaba Group Holding Ltd is betting that a country known for sipping black tea will develop a taste for Napa Valley red. The e-commerce company will offer Robert Mondavi cabernet sauvignon, pinot noir and other varieties to its 367 million Chinese customers through its business-to-consumer platform Tmall, in a partnership announced on Tuesday [1 September 2015] with Mondavi-owner Constellation Brands Inc…Full Article: China Daily Sept 2015

Key Points

  • In 2014, China consumed approximately 417 million gallons (~15.8 million hectoliters) of wine.
  • Alibaba will market Californian Mondavi wines, including middle shelf wines (US$15 to US$20 per bottle) Twin Oaks and Woodbridge, via its Tmall Vineyard Direct web platform.

ChinaAg Comments

  • In 2013, Alibaba, the Hangzhou-based e-commerce business, stated that sales for its agricultural goods grew by 195% year-on-year. Its best performers in this category were fruit, vegetables, and seafood.
  • In 2012, China produced 1.38 billion liters of wine, placing it near Argentinian production levels, but behind those of France, Italy, Spain, and the United States. In total, the provinces of Shandong, Jilin, Hebei, and Henan comprised 81% of 2012 production, while 19 other provinces/regions made up the remaining 19% of production.

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