PepsiCo announced during a press conference in Beijing on August 14 that it has signed an agreement with leading online direct sales company JD.com Inc (JD) to sell Quaker High Fiber Oats Dairy Drink, its first premium dairy product in China, on JD’s e-commerce platform. It is PepsiCo’s first launch of a new product exclusively through e-commerce outside of the US, and it showcases both the significance of PepsiCo’s entrance into China’s popular dairy beverage market and the strength of JD’s e-commerce platform…Full Article: The Global Times Aug 2015

Key Point

  • The dairy drink is made from Australian oats and New Zealander milk.

ChinaAg Comments

  • In August 2015, JD.com bought a 10% stake in Yonghui Superstores for CNY 4.31 billion (~US$700 million).
  • In June 2015, Agriculture and Agri-Food Canada signed an agreement with the Chinese e-commerce site JD.com in Beijing. As a result, JD.com will launch a page dedicated to selling Canadian agri-food and fish and seafood products within the next year.
  • In 2015, the Chinese e-commerce company, JD.com Inc, plans to start marketing food products on their site.

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