China imported more Belgian beers than Japan in 2014, becoming Asia’s largest consumer of Belgian beers, the president of the Federation of Belgian Brewers, Jean-Louis Van de Perre, said during an exclusive interview with Xinhua on Tuesday [4 August 2015]. According to the latest report published by the Federation on the export of Belgian beers, the export of Belgian beers to China was 162,751 hectoliters in 2014, an increase of 140 percent over the previous year (69,456 hectoliters) and 850 percent compared to 2008 (17,138 hectoliters)…Full Article: China Daily Aug 2015

Key Points

  • As of mid-2015, the most widely consumed Belgian beers in China were Stella Artois, Leffe, Hoegaarden, Duvel.
  • Belgium’s Anheuser-Busch InBev owns and operates the Chinese breweries of Harbin and Sedrin.

ChinaAg Comments

  • In April 2014, Belgium’s Anheuser-Busch InBev acquired Chinese brewer Siping Ginsber (Jilin province).
  • From 2007 to 2012, mainland China beer imports increased from 21.7 million liters to 110.6 million liters (+408%), with equivalent values rising from US$27.3 million to US$144 million (+428%). Germany was the top supplier and saw its import market share (by volume) jump from 34% to 60% over the same time period. From 2007 to 2010, Mexico was the second largest beer supplier, but was overtaken by South Korea in 2011. As of 2012, Mexico accounted for 5% of China’s beer imports while South Korea accounted for 9% of imports.
  • In 2004, Inbev acquired Harbin Brewery (Heilongjiang province) and Xuejin Brewery (Fujian province) in 2006.
  • In 1997, Anheuser-Busch InBev entered the Chinese market by acquiring Jinling Brewery, which is based in Nanjing, Jiangsu province.

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