A steamed-bun shop in Beijing that made headlines when President Xi Jinping tasted its offerings in a surprise visit in 2013 is planning to go public next year [2016]. Qing-Feng Steamed Dumpling Shop plans to float the company on the New Third Board, the pilot trading platform for small and medium-sized enterprises in China, as the traditional brand aims for rapid expansion. “If everything goes well, Qing-Feng will be publicly traded as early as next March or April,” said Gao Wenhui, general manager of Qing-Feng Steamed Dumpling Shop…Full Article: China Daily Aug 2015

Key Points

  • Qing-Feng, whose parent company is Beijing Huatian Food Group Co. Ltd., will reportedly go public via a reverse merger.
  • In 2015, Qing-Feng currently operates 300 restaurants, including 262 located in and around Beijing. The company hopes to have 1,000 restaurants (80% franchised) by 2020.

ChinaAg Comment

  • Established in 2012, The New Third Board, also known as The National Equities Exchange and Quotations, is a trading platform for unlisted Chinese companies. As of mid-2015, approximately 2,000 small to medium sized companies were listed on the platform.

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