French milk producer Candia, part of the dairy cooperative Sodiaal Group, is looking to make inroads into the high-end dairy products market in China, with an eye on the nation’s growing demand for imported products. Candia formally entered the Chinese market on Tuesday [22 July 2015] in Hangzhou, Zhejiang province, by teaming up with Zhejiang Native Produce and Animal By-products I/E Group. “There are many competitors in the Chinese market. Unlike other foreign brands that are already in this market, we are not planning to enter the market with all of our products,” said Giampaolo Schiratti, chief executive officer of Candia…Full Article: China Daily July 2015

Key Point

  • According to the CEO of Candia, out of its 60 plus products, the company will only sell its liquid milk infant formula, diet milk, and high-calcium milk in China.

ChinaAg Comments

  • In 2013, infant formula sales in China totaled CNY 60 billion (~US$9.8 billion), while Chinese milk powder (incl. infant formula) imports comprised 38% of all imports globally.
  • Hangzhou, Zhejiang province, is also home to China’s Beingmate. Established in 1992 and headquartered in Hangzhou, Beingmate produces and distributes infant food including milk substitutes, weaning foods and dietary supplements. The company also supplies toiletries, baby beddings, strollers, textiles and children’s toys.

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