Foreign fast-food chains in China are joining the digital dining trend as part of the effort to draw more customers and boost slumping sales. McDonald’s, the world’s largest fast-food hamburger chain, is providing Shanghai customers with the opportunity to craft their own burgers with touchscreen kiosks. The “Create Your Taste” campaign was launched by the company at the end of June to let people choose ingredients for their burgers from self-ordering kiosks…Full Article: July 2015

Key Point

  • Select KFC restaurants in Beijing, Shanghai, and Zhejiang now allow customers to pay via the mobile application (owned by Alibaba Group).

ChinaAg Comment

  • In April 2015, McDonald’s announced it would close dozens of its restaurants in mainland China. As of mid-2015, McDonald’s China had more than 2,000 restaurants.

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