Fast food giant KFC said on Monday [1 June 2015] that it has filed lawsuits against three Chinese companies, whose social media accounts spread false claims about the quality of its food. KFC, a unit of the United States-based Yum Brands Inc, said lawsuits have been brought against 10 public accounts of the three companies that spread rumors and it has asked for 3.5 million yuan ($564,500) in compensation. The company filed a plea in Shanghai’s Xuhui district people’s court on Friday [29 May 2015] asking the three companies to immediately stop the copyright infringement and offer an apology…Full Article: China Daily June 2015

Key Points

  • KFC is suing a Shenzhen company and two companies based in in Shanxi province. One rumor stated that KFC farms were raising genetically modified chicken.
  • KFC is owned by Yum Brands, a company that also manages Taco Bell and Pizza Hut. The company also manages a high-end Italian restaurant in Shanghai called “Atto Primo”.

ChinaAg Comments

  • As of early 2015, KFC had 4,500 stores in China.
  • In February 2014, KFC in China was accused of using genetically-modified soybeans in its soy milk. KFC stated that it sources its soybean powder from northeastern China and not from GM-imports.

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