The volume of beer produced in China decreased in 2014 for the first time in 24 years, falling by an annual 2.76% to 4.9 million kiloliters, according to the latest data from the country’s National Bureau of Statistics. In 2013, China’s beer production broke the 50 million-kiloliter mark to reach 50.62 million kiloliters, but in 2014, beer was the only alcoholic drink in the country that registered a drop in production, the Chinese-language Legal Weekly said…Full Article: WantChinaTimes May 2015

Key Point

  • According to the Deputy Secretary-General of the China Alcoholic Drinks Association, China’s lower beer output was the result of market saturation (34.2 liters per capita consumed in China vs. global 33 liters per capita) , cold weather during the summer months (generally a high point for beer consumption), China’s economic slowdown, and consumer preference for wines.

ChinaAg Comment

  • As of early 2015, five breweries had an 80% share of the beer market in China. These include Huarun Snow Beer Co Ltd, Tsingtao Brewery Co Ltd, Anheuser–Busch InBev (e.g. Budweiser), Beijing Yanjing Brewery, and the Carlsberg Group.

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