Rural e-commerce development will be a top focus this year, as China aims to foster a new growth pillar in the countryside, the Ministry of Agriculture (MOA) said on Friday [8 May 2015]. E-commerce not only provides rural residents much easier access to products, but has also become an important channel for the sale of produce, the MOA said in a statement on its website. Booming e-commerce is conducive to higher rural consumption and also attracts entrepreneurial talent to rural areas, according to the MOA…Full Article: China Daily May 2015

Key Point

  • In 2014, rural online transactions totaled more than CNY 100 billion (US$16 billion). This figure is expected to reach CNY 460 billion (US$74 to US$75 billion) by 2016.

ChinaAg Comments

  • In 2013, according to Alibaba (a Hangzhou-based e-commerce business), sales for agricultural goods sold on its platform grew by 195%. Its best performers in this category were fruit, vegetables, and seafood.
  • In January 2013, Tmall, a business to consumer e-commerce website that is operated by Alibaba, ran special promotion that sold American foods directly from US firms to Chinese consumers.

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