Italy is looking to topple France as China’s top wine exporter, a senior Italian official in Chengdu said on Wednesday [25 March 2015]. French wine continues to dominate the Chinese market, and wines from Chile and Australia enjoy tariff reductions. But Sergio Maffettone, the Italian consul-general in Chongqing and former news counselor of the Italian Embassy in China, insists there is “huge space for improvement” for Italian wine to gain market share. Maffettone said the Italian government is supporting Italian companies and producers “by all means” possible in their efforts to export more to China…Full Article: China Daily Mar 2015

Key Point

  • From 2013 to 2014, Chinese wine consumption increased 5.6% to 1.94 billion bottles.

ChinaAg Comments

  • In 2013, Italy was the fifth largest supplier of bottled wine (< 2 liters) to China (incl. Hong Kong and Macau). France, Australia, Spain, and Chile were larger suppliers ahead of Italy. Like in 2013, in 2009 was the fifth largest Chinese supplier.
  • Italy has emerged to become the top supplier of sparkling wine to China (incl. Hong Kong and Macau). In 2009, Italy was the second largest supplier behind France, but finally overtook its EU compatriot in 2013.

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