Like the small-batch beer connoisseurs in the West, the Chinese are developing a palate for craft brews. Rising incomes and a growing middle class in China are two reasons for heightened interest in craft beer, the US Department of Agriculture’s Foreign Agricultural Service said in a report earlier this month. With those demographics comes an inroad for US craft brewers. “A window of opportunity for US craft-beer exports to China has been opened, as the market of imported beers will soon enter a period of explosive expansion,” the Feb 5 USDA report said…Full Article: China Daily Feb 2015

Key Point

  • In August 2014, Euromonitor International stated that Snow beer (operated by China Resources Enterprises) had a 21.7% market share in China, followed Tsingtao Brewery Co with 15.7%, Beijing Yanjing Brewery with 11.7%, Anheuser-Busch InBev at 11.4%, Henan Jinxing Brewery with 3.4%, and Carlsberg with 2.6%.

ChinaAg Comments

  • In 1998, China overtook Germany as the number two consumer of beer, and passed the United States as the top consumer in 2002.
  • Chinese imports of roasted malt (used in craft beer production) are modest. From 2007 to 2012, mainland China imports of roasted malt increased from 9,924 MTs to 13,790 MTs (+39%), while equivalent values rose from US$4.5 million to US$8.5 million (+90%). Belgium was the dominant supplier, accounting for 74% of China’s imports by volume in 2012.

Similar Posts by ChinaAg

Spread the word. Share this post!