Australian wine exports to China rebounded last year as sales of cheaper wines gained traction, bucking a regional shift toward high-end tipples. Australian government data shows total wine exports to China rose 8 percent to 40 million liters, valued at A$224 million ($183.34 million), a significant turnaround from 2013 when wine exports plunged 16 percent. The revival was driven by sales of the low-value A$2.50-A$4.99 segment, following the introduction of austerity measures in China in late 2012…Full Article: China Daily Jan 2015
- According to the Australian Grape and Wine Authority, approximately 90% of Australia’s premium wine (1 liter > $50) exports were shipped to Asia.
- In 2012, China produced 1.38 billion liters of wine, imported 437.9 million liters, and exported only 3 million liters. Not taking into consideration stocks (e.g. inventory); China consumed 1.8 billion liters of wine and was able to supply 76% of this amount through domestic production. Chinese 2012 wine sales totaled US$11 billion, a 20% increase from the previous year. Red wine was the dominant variety, with an estimated 85% market share. White wine consumption is modest and is showing signs of growth, particularly among women. Rosé wine consumption is minimal and is not considered a growth market.