The color red holds a special place in China, especially a rich, ruby red. The Chinese believe red brings good luck. The affinity for that color is a plus for the people in the United States who grow, promote and sell cherries around the world. “Red means good luck and prosperity,” said Keith Hu, director of international marketing at Northwest Cherry Growers in Yakima, who has witnessed an enormous growth in cherry exports from the Northwest to China. “It’s good for you to eat dark greens and dark red products.”…Full Article: China Daily Jan 2015

Key Points

  • The US’s Northwest Cherry Growers represents sweet cherry producers in Washington, Oregon, Montana, Utah and Idaho, with Washington comprising the bulk (~90%) of China-bound exports. The growing season for these cherry producers occurs from June to August (e.g. summer), with delivery to China occurring within 2-3 days thanks in part to FedEx, UPS, Korean Air, Asiana Airlines and China Airlines (Taiwan). Michigan, a competitor of Northwest, produces sour cherries.
  • Domestic production in China primarily takes place in Liaoning Province, but this region is unable to compete with US exports due to poor logistics (i.e. packing and shipping).
  • In general, as of early 2015, Chinese retail cherry prices range from US$7.00 to US$9.00 per pound.

ChinaAg Comments

  • From 2009 to 2011, Hong Kong imports of fresh cherries increased from 18,300 MTs to 31,800 MTs. The top cherry suppliers to Hong Kong were Chile, the United States, Canada, Australia, and Argentina.
  • From 2009 to 2011, mainland China imports of fresh cherries increased from 6,184 MTs to 23,773. Chile, the United States, and New Zealand were the top suppliers.
  • Overall (i.e. China, Hong Kong, and Macau), in 2011, Chile had a 68% share of the import market by volume, while the U.S. and Canada had a 26% and 2.8% import market share, respectively. All other suppliers had an import market share of less than one percent in 2011.

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