Buying from China is underpinning a nascent recovery in Bordeaux wine-estate prices, boosting demand for mid-level vineyards while top properties have rebounded to levels last seen in 2000, according to broker Michael Baynes. Investors from China have bought about 100 Bordeaux estates since starting to focus on the area in 2010, helping reverse a slide in land values set in motion 15 years ago by the onslaught of New World competition in the global wine market, Baynes said in an interview at his offices near Saint Emilion. He is a partner in Maxwell-Storrie-Baynes, an exclusive affiliate to Christie’s International Real Estate…Full Article: China Daily Dec 2014

Key Point

  • The Hangzhou-based New Century Tourism Group (luxury hotels) recently purchased a Bourdeaux vineyard (Chateau de Birot, 25 ha of vines out of a total 34 ha).

ChinaAg Comment

  • From 2007 to 2012, mainland China’s bottled wine imports skyrocketed from 42.2 million liters to 264.2 million liters (+525%), while equivalent import values increased from US$184 million to US$1.37 billion (+648%). France was the top supplier and saw its import market share (by volume) increase from 37% to 48% over the same time period. In a distant second was Australia, with an import market share that dwindled from 21% to 13%.

Similar Posts by ChinaAg

Spread the word. Share this post!