Silk company Wensli Group marked a milestone of its internationalization on Friday [10 October 2014] in Hangzhou when it debuted its Marc Rozier brand. The group purchased Marc Rozier, a 120-year-old silk scarf factory in France, in 2013 as part of its plan to extend into the international market. Tu Hongyan, chairman of the group, said the debut of Marc Rozier in China is a turning point for the Chinese silk industry…Full Article: China Daily Oct 2014

Key Point

  • Since it’s acquisition of Francce’s Marc Rozier, Wensli Group has increased its productivity and use of quality raw materials, design, equipment and manufacturing techniques.

ChinaAg Comments

  • In July 2014, Patrick Bonnefond, the former head of Hermes Textile Holdings, was made the new chief executive officer of Wensli Silk Culture Co.
  • In October 2013, Wensli Group acquired the French silk company Marc Rozier in part to produce luxury “Made in France” silk products.

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