China Huiyuan Juice Group Ltd expects sales to rise at least 10 percent in the second half of the year as it expands in the domestic and overseas markets, and seeks to supply China’s 1.5 million-strong military. “The meals of our vast Chinese army are very important. We need to supply our soldiers with nutritious drinks,” Executive Vice-President Yu Hongli, who takes over as chief executive officer next month, said in an interview. “We have salespeople expanding into this channel.”…Full Article: China Daily Sept 2014

Key Points

  • In addition to supplying the military, Huiyuan intends to expand into southern China, Hong Kong, Macau, and Southeast Asia.
  • In May 2014, Huiyuan acquired Suntory China Holdings Ltd’s (Japanese beverage subsidiary) Chinese assets and plans to produce bottled oolong tea and coffee drinks (via Suntory).

ChinaAg Comment

  • In 2009, Coca-Cola attempted to purchase Huiyuan for US$2.4 billion, but failed amid Chinese government pushback and a computer hacking attack on Coca-Cola’s deputy president for the Pacific region.

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