Korean beer exports to China have shot up over the past year with analysts attributing the spike to the popularity of Korean drama series in Asia’s largest economy. Korea’s Ministry of Agriculture, Food and Rural Affairs says beer exports in March rose by over two-hundred percent compared to the same period last year, to over one-million U.S. dollars…Full Article: Arirang News Apr 2014

Key point

  • According to a South Korean ministry official, Chinese imports increased due to home delivered fried chicken and beer sets that were popularized by a widely viewed Korean soap opera [“My Love From The Stars”]

ChinaAg Comment

  • From 2007 to 2012, mainland China beer imports increased from 21.7 million liters to 110.6 million liters (+408%), with equivalent values rising from US$27.3 million to US$144 million (+428%). Germany was the top supplier and saw its import market share (by volume) jump from 34% to 60% over the same time period. From 2007 to 2010, Mexico was the second largest beer supplier, but was overtaken by South Korea in 2011. As of 2012, Mexico accounted for 5% of China’s beer imports while South Korea accounted for 9% of imports.

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