Wine consumption in China, after almost one decade of robust annual growth at around 25 percent, fell for the first time in 2013. The decline was 2 percent from the previous year, the latest study on the global wine and spirits market revealed on Thursday. However, the confidence of the global wine industry in the world’s potentially largest market remains intact. China is now the fifth-largest buyer of red, white, rose and sparkling wine…Full Article: China Daily Feb 2014

Key point

  • In 2013, China purchased 171 million nine-liter cases of wine (80% domestic wine) and drank on average 1.5 liters per capita

ChinaAg Comment

  • In 2012, China produced 1.38 billion liters of wine, imported 437.9 million liters, and exported only 3 million liters. Not taking into consideration stocks (e.g. inventory); China consumed 1.8 billion liters of wine and was able to supply 76% of this amount through domestic production. Chinese 2012 wine sales totaled US$11 billion, a 20% increase from the previous year. Red wine was the dominant variety, with an estimated 85% market share. White wine consumption is modest and is showing signs of growth, particularly among women. Rosé wine consumption is minimal and is not considered a growth market.

Similar Posts by ChinaAg

Spread the word. Share this post!