World-renowned wine critic Robert M. Parker Jr will kick off his “Grand World Tour”, hosting a series of interactive wine events, in Beijing on Feb 26. He will then head to Shanghai on March 1 and 2 and Hong Kong from March 4 to 6. According to Parker, the events have been designed to engage wine lovers at multiple levels. Each city on the tour will have a two-part program with a selection of wines tailored to the city…Full Article: China Daily Feb 2014

Key point

  • After China, the wine tour will visit Malaysia, Singapore, USA, and the UK

ChinaAg Comment

  • Currently, China’s wine consumption is centered in Tier 1 cities such as Beijing, Shanghai and Guangzhou. However, industry representatives are optimistic that Chinese wine consumption will spread to Tier 2 cities, with overall consumption expected to rise from its current level of 1.1 liters per capita (world average is over 3 liters per capita). According to the Global Wine Industry Association, Chinese wine consumption is expected to reach somewhere between 2.8 to 3 billion liters by 2017. By 2018, wine sales in China are forecasted to reach approximately US$32 billion.

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