China is the youngest player in the world’s emerging wine-production markets – and has quickly become the world’s fifth-largest wine producer. Industry experts estimate the nation will have the most land devoted to wine production and bottle more wine than any other country in five years.”It’s just like the Australia and Chile markets 10 or 20 years ago,” Wu [wine producer from Shandong province] says. “Perhaps Chinese wine can become a well-received world brand in three decades.”…Full Article: South China Morning Post Feb 2014

Key point

  • Noted investors in China’s wine industry include LVMH Group of France (presence in Ningxia and Yunnan), Chateau Lafite Rothschild of France (presence in Shandong), and Citic Guoan (presence in Xinjiang), a subsidiary of China’s Citic Group

ChinaAg Comment

  • Regionally, China’s Shandong province is the top wine producer, accounting for 34% (467 million liters) of the country’s production in 2012. Over 200 wine enterprises are located in Shandong, with the majority situated near the coastal cities of Yantai, Qingdao, and Weihai in Jiaodong Peninsula. Yantai in particular is home to six of China’s top ten wine companies, including ChangYu, the country’s oldest and largest Chinese winery. Owing to the peninsula’s climatic conditions, the region is well suited for the cultivation of late maturing grapevine varieties. The primary red grape varieties include Cabernets (Sauvignon, Gernischt, and Franc), Merlot, Syrah, Yan 73 and Yan 74. White grape varieties under cultivation include Chardonnay and Riesling.

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