Taiwanese mullet roe is targeting high-end Chinese consumers on leading shopping website Taobao with a price tag of 2,000 yuan (US$330) for 450 grams. A Taiwanese delicatessen will be launched on Dec. 12 when the “Taobao Taiwan Pavilion” opens…Full article: WantChinaTimes Dec 2013

Key point

  • Mullet roe, a delicacy produced in Japan and Taiwan, currently attracts a price in China that is double that of Taiwan (US$330 per .45 kg versus US$169 per .45 kg)

Similar Posts by ChinaAg

Spread the word. Share this post!