The Malaysia External Trade Development Corporation (Matrade) today lauded the government’s plan to increase durian exports to China. Chinese customers were now increasingly aware of the Malaysian durian and love the fruit’s taste, says Matrade Senior Trade Commissioner in Beijing Abu Bakar Yusof when commenting on Prime Minister Datuk Seri Najib Tun Razak’s announcement in the 2014 Budget that durian exports would be stepped up to China given the growing demand and high prices fetched by the fruits here…Full-text article: Bernama Oct 2013

Key points

  • Malaysian durian first entered the Chinese market in 2011
  • Typical durian-based products include frozen durian, durian ice cream, durian coffee, durian moon cake, and durian desserts

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