As the newly affluent Chinese have become consumers of vintage wines, California wine makers are not only eager to tap into the demand, they’re also eager to get a foothold in the fine wine market in China. Family Winemakers of California, a trade association of more than 500 family-owned wineries, and Stonebridge Research Group, a leading research firm for the wine industry, have been awarded a $369,292 grant from the US Department of Agriculture to help sell California fine wines in China…Full-text article: China Daily Aug 2013

Key points

  • According to the San Francisco-based Wine Institute, from 2011-2012, U.S. wine exports to mainland China increased 18% to US$74 million.
  • California accounts for ~90% of all U.S. wine exports, with China being its fifth largest export market

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