The world’s largest producer of butter cookies will have a new owner as Maj Invest Equity has entered into an agreement to sell all shares in Kelsen Grup A/S to the international food company Campbell Soup Company. The plan is to continue the expansion of Kelsen’s position as the leading producer of butter cookies in tin boxes…Full-text article: Kelsen Press Release June 2013

Key point

  • Based in Nørre Snede, Denmark, Kelsen has seen increasing sales in China and Hong Kong. Campbell, headquartered in New Jersey, USA, hopes to capitalize on Kelsen’s growing product presence

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