Chinese consumers are being duped into paying a premium for domestically produced infant formula, because manufacturers are exploiting a legal loophole that allows them to have their product trademarked cheaply in a foreign country. The Global Times discovered that agents who specialize in overseas trademarks, which is a legal process, can arrange to register brands for just a few thousand yuan [CNY 1,000 = ~US$163] …Full-text article: Global Times May 2013

Key point

  • According to the article, Chinese infant formula companies can use reputable Australian, New Zealander, and/or Danish brands and register it as their own trademark in China

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