Fonterra Co-operative Group Ltd, New Zealand’s largest milk processor and dairy exporter, is aiming to launch its branded infant formula [Anmum Infant and Follow-On Formula] in China in the middle of the year and plans to set up a liquid milk manufacturing plant in the country soon. The company’s plan to expand its business from dairy farming to infant formula and milk manufacturing, which generate higher profit margins, is expected to strongly increase its presence as well as revenue in the lucrative Chinese dairy market, analysts said…Full-text article: China Daily Apr 2013

Key points

  • Currently, New Zealand’s Fonterra manages two milking farms in Hebei province and plans to open an additional three in the near future. The company hopes to have a Chinese production capacity of 1 billion liters per year by 2018.
  • According to a dairy analyst from the Distribution Productivity Promotion Center of China Commerce, from 2013 to 2015, China’s infant-formula market is expected from grow from CNY 50 billion (US$7.97 billion) to an estimated CNY 80 billion (US$12.9 billion).

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