According to research firm Mintel, the Chinese mainland market for packaged coffee products has grown at a compound annual growth rate of 18% a year since 2007 and could rise another 75% to 16 billion yuan ($2.5 billion) by 2017. The value of coffee sales in China increased by 20% in 2011 from a year earlier, reaching 6.25 billion yuan [US$1.01 billion], according to market research firm Euromonitor International…Full-text article: China Daily Mar 2013

Key points

  • Nestlé entered the Chinese market in the late 1980s by providing technical assistance to farmers in Yunnan. Globally, China has emerged as the fifth-largest coffee market (by sales) for Nestlé.
  • Starbucks is the other major player and it opened its first café in mainland China (Beijing) in 1999. In 2011, the Seattle-based company opened its first café in a lower-tier city (Shijiazhuang, Hebei province).

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