Poultry production in China is expected to continue to grow faster than pork thanks to the efficiencies it offers to both producers and consumers. The poultry industry is already the most industrialized protein segment, producing some 17 million tons of annual output which accounts for 18% of global production (second only to that of the US)…Full-text article: WorldPoultry Mar 2013

Key point

  • The expected rise in Chinese poultry consumption will primarily come from the quick service restaurants sector (e.g. KFC and McDonald’s) and the frozen/processed food sector.

 

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