The promising Chinese wine market is attracting not only European wine producers, but also those from America’s Nappa Valley.
Shanghai-based Summergate Fine Wines announced it is becoming the exclusive importer and distributor of Inglenook Estate in Greater China, as of this month, according to their strategic cooperation agreement.
Summergate will sell two of Ingelnook’s wines– CASK Cabernet Sauvignon 2009 and Rubicon 2009—in the Greater China market. In addition, another wine will be launched in Macao, Blancaneaux 2011.
“We have built a strong partnership with Coppola to sell Ingelnook wine, firstly in Chengdu, Beijing, Shanghai and Hong Kong, then to the whole China,” said Fu Yi’an (Ian Ford), co-founder of Summergrate.
Inglenook Estate is a wine chateau in Napa Valley, named by its owner Francis Ford Coppola, film director and filmmaker, famous for the Godfather movies. It was founded by wealthy Finnish trader Captain Gustave Niebaum in 1879.
China is the fifth largest wine – consuming country in the world, of which imported wine accounts for one-fourth of the total Chinese consumption in 2011 and is expected to take two fifths in 2012.
Source: The Morning Whistle Jan 2013