Product Placement on China’s Ode to Joy (TV series) Nets Increased Sales for Australian Breakfast Cereal Company

Australian Breakfast cereal maker Sanitarium is experiencing a spike in sales after a well-timed product placement on a popular Chinese TV show. It is the latest in a growing number of Aussie companies trying to ride a wave of demand in China – for clean, green food products. When an actress on the popular Chinese

Fujian-based Food Processor Touts Food Safety Standards and Endorsement of Former White House Chef

The food industry in Jinjiang, Fujian province, looks to international standards to ensure its safety, according to local food processors. “We adopt international standards for our raw materials, production processes and equipment,” said Zhong Ji, director of the planning center at Panpan Foods Group, a leading snack food processor…Full Article: ECNS.cn July 2016 Key Point

Canadian and Chinese Bakery Industry Representatives Meet in Toronto

More than 16 Chinese bakery-industry companies and their 14 Canadian counterparts discussed food innovation and trade relations between Canada and China recently in Toronto. “We hope to introduce the Canadian ingredients into the food processing industry in China; it will bring innovation to the industry and help the industry to expand … market share in China,”

Bakkavor Opens Creative Food Factory and Farm in China

Bakkavor, leading international producer of fresh prepared foods, is delighted to announce the official opening of its new Creative Food factory and farm in the Fujian and Jiangsu provinces of China…Full-text article: Bakkavor Press Release Apr 2013 Key point The farm (Jiangsu province) and the factory (Fujian province) will supply food to not only mainland

Bright Food (China) acquires a 60% stake in a British cereal company

Bright Food Group, one of China’s largest food groups, announced on Monday that it had completed the acquisition of 60% of the share capital of British Weetabix Food Company. With an Enterprise Value of 1.2 billion pounds ($19.2 billion), including company shares and debt, the transaction marks the largest overseas acquisition by a Chinese company