Law Enforcement Officials in Xinjiang and Sichuan Seize Counterfeit Liquor Ahead of Chinese New Year

Police in Xinjiang Uygur Autonomous Region and Sichuan Province have seized 2,000 bottles of fake liquor in a joint raid, according to local authorities on Monday [5 February 2018]. Urumqi police were informed last month by police in Luzhou City, Sichuan, that a person in Urumqi had been buying packaging of brand liquor from a

China’s Liquor Giant, Maotai Group, Donates Funds to Construct School in Mozambique

China’s liquor giant, Maotai Group, has donated nearly 500,000 U.S. dollars on Friday [24 November 2017], for the expansion of a primary school in the Ka-Tembe district of Maputo city in Mozambique. The launching of the first stone of the construction project in the Lewi Pethrus Primary School was chaired by the mayor of Maputo

Guizhou’s Kweichow Moutai to Enter African Market via Cape Town

China’s national liquor Kweichow Moutai on Friday [17 November 2017] evening launched a promotion drive in Cape Town in a bid to enter the African market. The operation was rolled out with an official event that featured diplomats, government officials, as well as cultural and business representatives from both China and South Africa…Full Article: ECNS.cn

China’s Kweichow Moutai Liquor Signs MoU with the Government of San Francisco

China’s top alcohol brand Kweichow Moutai signed Saturday [14 October 2017] a Memorandum of Understanding (MoU) with a visiting San Francisco government delegation in a bid to promote bilateral cooperation in trade, investment, culture and tourism. Under the MoU, Moutai will open an office in San Francisco to increase its sales in the city and

Guizhou Province Bans Alcoholic Beverages at Government Events

Southwest China’s Guizhou Province has vowed to outlaw alcohol drinking at all government events and official receptions for the provincial civil servants, which an expert said is aimed at regulating officials’ behavior and enforcing the Party’s eight-point rules on austerity…Full Article: The Global Times Aug 2017 Key Point In September 2017, a ban on alcoholic

Airport Named After China’s National Liquor Opens in Guizhou Province

A new airport, named after China’s national liquor Moutai, will officially open in September in southwest China’s Guizhou Province, said Moutai Group on Monday…Full Article: Xinhua Aug 2017 Key Point Renhuai Maotai Airport is located in Moutai Township, Renhuai City, Guizhou Province. The airport plans to host flights to Beijing, Shanghai, Shenzhen, Chengdu and Kunming.

Sichuan Baijiu Producer Looks to Regain Footing After Dismal 2015

Shuijingfang, a Chinese baijiu maker, aims to move upmarket to expand the brand with new investment and increased marketing. John Fan, general manager of the Shanghai-listed company, told a shareholders’ meeting on Tuesday [6 June 2017] that the premium baijiu, or rice liquor, sector in China was experiencing rapid expansion…Full Article: ECNS.cn June 2017 Key

Kweichow Moutai to Team Up with Xiuzheng Pharmaceutical to Produce and Market “Healthcare” Liquor

Chinese liquor giant Kweichow Moutai Co plans to expand into the health tonic liquor market by partnering with Xiuzheng Pharmaceutical Group. The two companies have signed a strategic partnership agreement to start cooperation production and sale of the liquor. The two companies also plan to set up a joint venture…Full Article: China Daily May 2017