Director of ChinaAg
Loren Puette is the Director of ChinaAg, a market research and analytical firm dedicated to helping clients navigate China’s complex agricultural trade and food industry. ChinaAg offers a range of business services that covers China’s agricultural infrastructure, farm output, foreign trade, commodity prices, food quality requirements, and agribusiness enterprises. Deliverables include statistical datasets, industry briefs, market reports, and customized research products.
Mr. Puette has been analyzing agricultural markets since 2005 and has extensive field experience including on-the-ground analysis in East Asia, Russia, Central Asia, East Africa, and the Middle East. Before founding ChinaAg, Mr. Puette worked as a Market Research Analyst at Washington DC-based international agribusiness firm Fintrac Inc., specializing in Food Analytics. In this role, he analyzed agricultural markets and commercial commodity trends for Fintrac and the United States Agency for International Development (USAID) in Rwanda, Burundi, United Arab Emirates, Oman, Saudi Arabia, and Tajikistan, producing actionable recommendations for the market entry of specific agricultural products. He served as team lead for a Middle East market study that assessed the trade flows, wholesale/retail prices, and technical requirements for fresh produce imports from Tanzania. Prior to this, Mr. Puette worked as a Plant Health Analyst for Georgetown University’s Division of Integrated Biodefense, where he analyzed occurrences of crop disease and pest outbreaks in the post-Soviet States, Europe, and Francophone Africa for the USDA.
Mr. Puette has received several prestigious fellowships for international research. In 2010, Mr. Puette was awarded the Alfa Fellowship, a professional exchange placing Americans at leading business organizations in Russia. During the Fellowship, he worked at Cargill Foods Russia where he researched and delivered his findings on the economic viability of establishing specialty malt production in Russia for Cargill’s brewery clients. Two years later he participated in the International Research & Exchanges Board’s (IREX) U.S. Embassy Policy Specialist Program (EPS) in Tajikistan. As an EPS Fellow, he developed crop diversification strategies for Tajikistan and authored the report, "Tajikistan’s Fresh Produce Industry: Prospects for Growth and International Trade".
Mr. Puette holds a MA in Russian and East European Studies from the University of Illinois at Urbana-Champaign, a BA in Economics from Baylor University (Texas), and speaks Russian, French, and Mandarin Chinese. He is originally from Bakersfield, an agricultural hub located at the base of California’s fertile San Joaquin Valley. He is currently based in Taiwan.
Publications & Media Appearances
ABC Rural, “China is Building a 100,000-cow Dairy Farm to Supply Russia with Milk, but One Expert Doubts It Will End Up that Big”; July 2015
ABC Rural, “China's Huge Corn Stocks are Making Barley and Sorghum Exporters Nervous”; October 2015
ABC Rural, "Chinese Stock Market Turmoil Causing Major Headaches for Agribusinesses"; February 2016
ABC Rural, “China's Most 'In Demand' Nuts Influenced by its Domestic Production”; March 2017
Agriculture.com, "China to Sell Corn Reserves Soon, Analyst Says"; July 2015
Agriculture.com, "China to Remain Big U.S. Ag Customer, Analyst Says"; May 2016
American Soybean Association, “China’s Voracious Appetite for Soybeans”; Winter 2015
China Daily, “Centers of Plant Growth”; September 2017
CNNMoney, "China: Cheap American Grain is Hurting our Farmers"; February 2018
Fruitnet, “Cracking the Big Time”; March 2017
Global Meat News, "Stock Exchange Woes Hit Chinese Meat Industry"; September 2015
Global Meat News, "Australia begins live cattle exports to China"; November 2015
The Financial Times, "Syngenta Offers ChemChina Seeds of GM Growth"; February 2016
The Financial Times, "Farmers Sound Alarm over Mega Deals"; September 2016
The Wall Street Journal, “China Seeks to Develop Global Seed Power”; March 2015
Quartz, "China is Probably Not Really Growing 7 Million Tons of Asparagus Every Year"; May 2015
Science (AAAS) Magazine, “China Aims to Sow a Revolution with GM Seed Takeover”; April 2017
U.S. Grains Council, "Market Perspectives - Country News"; October 2015