Police in Xinjiang Uygur Autonomous Region and Sichuan Province have seized 2,000 bottles of fake liquor in a joint raid, according to local authorities on Monday [5 February 2018]. Urumqi police were informed last month by police in Luzhou City, Sichuan, that a person in Urumqi had been buying packaging of brand liquor from a fake liquor plant in Luzhou…Full Article: Xinhua Feb 2018

Key Point

  • Law enforcement officials seized more than 2,000 bottles of counterfeit liquor, including Kweichow Moutai and Wuliangye Yibin branded liquor. Liquor consumption tends to rise in and around Chinese New Year.

ChinaAg Comments

  • In January 2016, e-commerce liquor retailer VipShop was found selling fake Moutai liquor. As a result, Vipshop stated it would suspend its liquor sales, including Moutai (~CNY 1,000 or US$150 per bottle).
  • In 2015, the price for a 500ml bottle of Moutai 53-degree liquor (the company’s primary product) dropped to CNY 1,000 (~US$161) per 500ml bottle, while in 2012 a Kweichow Moutai 53-degree bottle sold for CNY 2,000 (~US$316).
  • In December 2015, a liquor counterfeiter was sentenced to 5 years in prison in Guangxi Region. The counterfeiter re-filled high-end liquor bottle brands with cheaper alcohol and primarily distributed them in Beihai City, Guangxi region.
  • Established in 1999 in Guizhou province (southwestern China), Kweichow Moutai (SHA:600519) is a state-owned enterprise in China, specializing in the production and sales of Maotai liquor, together with the production and sale of beverage, food and packaging material, and development of anti-counterfeiting technology.
  • With roots going back to the early 1950s, Wuliangye was established in 1998 in Yibin, Sichuan province. A rival of Kweichow Moutai, Wuliangye is an alcoholic beverage producer that specializes in the production of baijiu liquor. The company has a numerous baijiu products that vary in strength.

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